Natural Sanctuary
Part 1 of 3 Series
In recent times, the allure of the great outdoors has evolved beyond just a recreational pastime. It has become a sanctuary for many, offering solace from the stresses of modern life. As the outdoor economy continues to flourish, embracing principles of accessibility, climate-resilience, and community engagement becomes imperative for brands seeking to carve a niche in this thriving landscape.
29% of adults in the UK are expressing a greater inclination towards camping or caravanning vacations post-pandemic.
81% of 13-39-year-olds in the US, Canada, and Europe are showing interest in nature-centric trips.
Accessibility and climate-resilience are emerging as non-negotiable factors in the outdoor sectors. With recent stats showing a rise in interest in nature-centric trips, the potential for growth in this sector is undeniable.
Amidst the chaos of a polycrisis era, where individuals seek respite from the digital deluge, the great outdoors stands as a beacon of hope. The budget-friendly nature of outdoor pursuits, coupled with the increasing importance placed on happiness over economic success, presents an opportune moment for brands to tap into this burgeoning market.
